For the purposes of this article, we decided to look up the dictionary definition of a marketer. here's what Google told us:
"One that deals in a market specifically : one that promotes or sells a product or service."
Or, also:
"A person or company that advertises or promotes something."
What that mumbo jumbo all boils down to is this — a marketer is a person that's paid by a company to get people's eyes on a product, in the hope that they'll buy it.
It's as simple as that. What's not as simple as that? Actually getting eyes on the product.
That's where memes come in. And you can get the memes app and start marketing HERE.
Memes are one of the easiest, smartest, and most affordable ways you can employ to get eyes on your business. Proof...
This piece of content above accomplishes several things that no other form of marketing could at such low cost. On social media, it gets thousands of people to look at it. It gains a following for your brand, sets your voice, and lets people know what you're about. It's fostering a community with minimal effort, even if you have limited design skills.
So, how exactly do you go about making the perfect meme?
First of all, you'll need to be educated on current memes.
You can absolutely create an "original" meme that hasn't already been circulating and is original for your brand. But by taking control of a meme that's been shared millions of times, Ruffles creates an added layer of relatability, and hops onto the hype of the meme that's trending.
While you are educating yourself on what memes are making the rounds right now, don't forget to think long and hard about your brand voice. You want to be as authentic as possible to whom your brand is, and target your audience. Memes typically strike more strongly if they have an edge to them, where humor comes into play. You don't want to play it too safe, or else the content won't necessarily be shareable.
Start making engaging content for your company today by getting the Memes app HERE.
Reacting to a recent phenomenon with your brand can also gain momentum for your meme. A good example: brands using memes for the Super Bowl, to show how their products are used during that day.
Her's another example. If you're a coffee brand, this one would work well for you:
Our take: 2020 might be terrible, but at least you have our coffee. Just dd your coffee brand to the popular meme and BOOM! Instant marketing.
Below, the company Seamless uses this concept by taking a hugely popular movie and puts it into a meme.
That way, when you're creating your meme, you can also use relevant and trending hashtags that will make it even more discoverable.
You can even capitalize on holidays, or special days throughout the year.
If you manage to create the right content at the right time, take advantage of trends, and gain traction on social media, your following will start to increase as you engage with the community.
The last thing that's left is actually creating the meme itself.
Like we said earlier, you can get the memes app and ramp up your marketing needs HERE.
When you use the Memes app, you can literally make a meme in under one minute. We're not kidding. You just add your photo, add your text, and the meme editor takes care of the rest with a friendly user interface. The app even has a pro version if you're an advanced meme lord.
So, there's really nothing stopping you from getting out there and using memes in your marketing. Make the next viral meme and take your brand to the next level.
